Our Story

Valella was born in a San Diego, California, inspired by a surfer’s dream to craft high-quality surf jewelry that celebrates the feminine, joyful spirit often missing from the mainstream surf narrative.

When we choose to set foot into the ocean and ride the waves, we are choosing to show up to play, to be present, to be radically joyful, to be free, and jewelry is an extension of how we show up.

Surfing has led to me find a deeper connection to myself and to the natural world. Valella was born as an expression of gratitude to one of nature's most powerful and healing forces—the ocean. It is a tribute to those surf sessions that heal our souls, lift our spirits, and make us feel truly alive.

Thanks for being here. With the deepest gratitude from your fellow surfer.

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